• +41%

  average website purchase uplift

• +21%

  average website engaged sessions

• +16%

  average website page views uplift

How Lenovo boosted traffic and sales in four markets by leveraging creator partnerships across the full funnel.

• +334K

  new followers acquired

• 22M

  unique users reached

• 4.7M

  interactions generated

Find out how Lidl Italia, with the support of premium products, created Lidia, a character that transformed a traditional commercial asset into a real cultural phenomenon.

• +69

  % lift in Ad Recall for Mutti Brand globally

• +264

  % lift in Awareness for Mutti Brand globally

• +162

  % lift in Brand Association for Mutti Brand globally

How Mutti boosted its brand equity with the power of TikTok Brand Basics.

• 4x

  Recommendation

• +316

  % TikTok ROI vs other media

• +2.4

  % Sales uplift for the Brand Chef - Circana Geolift results

How a traditional Italian brand used TikTok solutions to reposition its products, modernize its look, and boost key metrics — from brand KPI's right through to sales.

• +2.6pp

  Brand Attitude (Brand Lift Study)

• +8.0%

  View Content (Conversion Lift Study)

• +8.3%

  Organic Search (Conversion Lift Study)

How Samsung is winning big on every metric with TikTok and leveraging Unified and Search Lift to track full-funnel effectiveness.

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +29%

  Uplift in Ad Recall

• +26%

  Uplift in Awareness

• +5%

  Uplift in Brand Association

Shortening the distance with your community thanks to TikTok

• +9.4%

  Extra Reach TikTok generated across the broad target audience

• x3

  TikTok Efficiency in incremental reach vs TV

• x8

  TikTok Efficiency in incremental impact vs TV

Efficiently extend your TV reach with TikTok.

• +15%

  Ad Recall (Brand Lift Study)

• +4%

  Intent (Brand Lift Study)

• +7%

  Website Traffic (Conversion Lift Study)

A "starred" full-funnel campaign to celebrate the 20th Scudetto of their history and activate the Club's TikTok Community

• -46.1%

  Cost per Complete Payment (VSA vs. Conversion Obj)

• +3.2x

  Increase in Website Qualified Traffic

• +10.8%

  iROAS (Complete Payment, CLS)

Leveraging a Full-Funnel Strategy and Conversion Lift Study to prove incrementality

• +190%

  Brand Attribution vs previous campaigns

• +88%

  VTR vs benchmark

• +37%

  Completed Views vs benchmark

Costa boosted awareness and drove brand outcomes with an authentic, emotional campaign